Gold Bug is a true Pasadena gem. This fascinatingly quirky and quixotic boutique store takes its name from an Edgar Allen Poe short story, “The Gold Bug.” After being bitten by a scarab-like bug thought to be made of pure gold, the story’s protagonist sets off an otherworldly adventure that involves deciphering a secret message believed to lead to a buried treasure. An apt namesake indeed, each item in the store is, without a doubt, a treasure. Husband and wife team Stacey Coleman and Shelley Kimball opened Gold Bug on Union Street in Pasadena in 2007. A year-later their lovely daughter Theodora, who looks dynamite in Gold Bug’s clothes, joined her folks in the store.
Entering Gold Bug is like stepping foot into another world, one that’s whimsical and mysterious, edgy and curious, like falling down the rabbit hole that has a hint of Goth. Each piece of Gold Bug’s clothing, artisan jewelry, Victorian-esque ephemera, fanciful trinket, and one-of-a-kind creations from one of its 75+ artists is thoughtfully precisely and perfectly exhibited. The store is cool inside and out; Gold Bug’s window displays are guaranteed showstoppers. At any time of day or night, you will find a crowd of gawkers giggling, ooh’ing and aw’ing and reaching for their smart phone camera to capture the magic that is Gold Bug.