Hats are certainly a huge part of today’s fashion repertoire, and if you’re paying attention you’ll see that most are sporting the Goorin Brothers logo. In its fourth generation of leadership, Goorin Brothers continues the tradition of family craftsmanship and passion for this century-old brand that began on the streets of Pennsylvania. A perfectionist with a knack for creating hats as individual as the customer purchasing it, Cassel Goorin launched a legend in 1895 with his custom-made hats sold from a horse cart in the streets of Pittsburgh. Cassel passed along his trade to sons Alfred and Ted in 1921, who renamed his enterprise “Goorin Brothers.” In the late 40s, Alfred moved west and replanted the company’s headquarters in San Francisco, CA. Already a thriving business, Goorin Brothers was given an additional lift by the ski industry, becoming the official headwear for the VIII Olympic Winter Games in 1960. Fast-forward to the 1990’s when the youth culture was having a profound effect on fashion with hats as a signature apparel item, and in turn, boosting Ben Goorin’s reinvigoration of the hat as a trademark of style, status, and personality. Today founding father’s Cassel’s great-grandson is at the helm of his family’s business and under his well-heeled eye, the company continues to use Cassel’s “secret recipes” but with a modern twist to produce stylish hats for men, women and children.
The Goorin Bros. Colorado Boulevard store feels hip and modern but definitely maintains an old school charm befitting the spirit of the original enterprise. The shop’s environment is perfectly suited to the Old Pasadena area, home to numerous historic 19th-century buildings. The Goorin Brothers staff, who all look super cute in a hat mind you, are true chapeau connoisseurs and, in the tradition of Cassel’s founding values, will match each of its clients with a hat perfectly suited to his/her style.