The driving force behind Joie has always been “Casual, Comfortable and Luxurious,” a perfect clothing store and style for the fashion-minded modern woman. Inspired by the So Cal lifestyle, Joie’s clothes are chic yet casual. Originally known for its signature cargos, JOIE is now a lifestyle brand offering a complete collection of ready to wear and accessories. Since its inception in 2001, JOIE has embraced a modern yet timeless sensibility, drawing influence from vintage styles while maintaining an up-to-date approach to fashion. Headquartered in a loft in downtown Los Angeles, Owner and Creative Director Serge Azria meticulously fosters an ever evolving brand. The JOIE brand holds a strong global presence in respected department stores and specialty shops worldwide, as well as JOIE boutiques throughout national fashion hot spots.
Joie’s Colorado Boulevard boutique opened in March 2013. The store is a jewel box, pristine and intimate yet casual and inviting. The store’s atmosphere is the perfect milieu for Joie’s appealingly feminine clothes, accessories and signature fragrances.