For over 40 years Patagonia has stalwartly adhered to its founding mission: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Yvon Chouinard, an avid outdoorsman and climber, and one of the leading climbers in the “Golden Age of Yosemite Climbing”, founded the company in 1972. He began his enterprise selling environmentally conscience tools for climbers. (Patagonia’s logo is the skyline of Cerro Fitzroy Mountain in Patagonia.) Today Patagonia continues Chouinard’s approach towards product design, simplicity and utility, and has expanded its brand to include conscientiously manufactured women’s, men’s and kids’ clothing made for surfing, skiing, snowboarding, surfing, hiking, fly fishing, paddling, yoga, trail running as well as daily life. With love and respect for the earth as one of their guiding principles, Patagonia takes its responsibility to the planet seriously. Keenly aware that manufacturing methods take considerable toll on the environment, Patagonia is adamant about reducing its impact and uses organic cotton and recycled polyester for many of its clothing lines. Additionally Patagonia donates time, services and at least 1% of their sales to hundreds of environmental groups that support sustainability and preservation.
You don’t have to be a skilled mountaineer or ski champion to enjoy Patagonia’s stylish clothing. It’s a lifestyle brand that envelopes every lifestyle. And you look as good as you feel in Patagonia’s clothes. The One Colorado store on the corner of Fair Oaks and Union, with another entrance in Smith Alley, has been a destination spot for eco-conscious consumers since 2003. Kids suiting up for college, fitness buffs, yoginis, campers and urbanites alike flock to the store (especially during their amazing semi-annual sales). The store’s handsome interior has a warm and welcoming atmosphere and a staff that’s invested not only in their clients’ needs but also the concerns of Mother Earth. Win win. Patagonia’s Mission Statement is clean, clear and simple: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. And they live by it, as do their company’s employees.